Many stars endorsed products or allowed their likenesses to appear in conjunction with commercial products, although not to the degree of today's celebrities; but Lon [Chaney] flatly refused to jump on that bandwagon. He once was asked by M-G-M's publicity department to fill out a questionnaire, which included an inquiry as to what kind of breakfast he ate. He replied, "What of it? I can just hear them saying 'Eat Lon Chaney's favorite cereal and look like the Hunchback of Notre Dame.'"
~Michael F. Blake,
A Thousand Faces: Lon Chaney's Unique Artistry in Motion Pictures